Boston Veterinary Care

BVC: What's in a Name?

For over a century and more widely publicized since 1913 - the Animal Rescue League of Boston has had an outpatient veterinary component, with doctors seeing pets from outside of the shelter. But over time, the name of that program has changed.

“When the outpatient veterinary program first came into existence in the early 1900s, it was known as ‘The Free Clinic’ as all care was paid for by donations,” notes Dr. Martha Smith, ARL of Boston Director of Veterinary Care. “Eventually, as it became necessary to modestly charge for veterinary service, it became known as ‘The Clinic.’” Most recently, as the decision was made to have ‘The Clinic’ provide more of a focus on outside clients, it was determined that a new name was in order, as well, to better describe its new function, says Dr. Smith.

“For a short period, we tried ‘Community Veterinary Health Care,’ but that name didn’t fly. People thought it was more of a social services agency and the pet owners we were trying to attract as clients didn’t want to come because they didn’t want to take a ‘handout’ that they didn’t need. So we realized that name was actually holding us back.”

Finally, about two years ago the unit was renamed Boston Veterinary Care.

“We feel this new name best enables us to grow our practice and appeal to everyone,” says Dr. Smith. “Boston Veterinary Care is a full service veterinary clinic providing care to animals of Boston residents and beyond.  The prices are about the same as any other local veterinary practice, but the proceeds help to provide veterinary care to the shelter animals.” 

She adds, “Of course, most of the calls we get from clients ask to be connected to ‘the Clinic’ or ‘the vet’ and that’s fine, too!”

Above: Article from the League's 1918 annual report about the "Free Clinic" which is now known as Boston Veterinary Care. The photo caption reads: "Animal Rescue League Free Clinic. 'Doctor, Can You Cure My Dog?"'